When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more.
This new infographic from Company Folders provides tips that any business– big or small– can use to reimagine their logo successfully.
