Color Psychology in Logo Design [Infographic]

I love the psychology of color. It’s something I can really geek out over when given the opportunity!

The truth is that color has a well-documented effect on human psychology and behavior. It can raise or lower your heart rate, nudge you towards productivity or laziness, and even grow or suppress your appetite, to name just a few applications!

Color can also have a strong effect on customers and, consequentially, product sales.

So when I came across this infographic today, I knew I had to share it with you! It’s just a fun, simple introduction to the subject as it applies to business. Hope you enjoy it!

P.S. My upcoming book, Love Potion, contains a whole section on color and how to harness its strategic power for your e-commerce brand. When the time comes, it’ll be for sale right here on this website. Keep your eyes peeled for the release date (or subscribe to blog updates to stay in the know)!